![]() You could walk into a restaurant, scan the code on your chair, and then order and pay for a meal on your phone that's brought directly to your seat. What will people do with all those codes in the future? Ouimet won't say, but WeChat and China offer some intriguing ideas. And that's with Snapcodes only doing a few things: unlock filters and lenses, open websites, add friends. Right now, Snap says users are scanning upwards of 8 million codes a day. Since Snapchat controls the codes and always warns you what you're opening, scanning one doesn't feel like clipping a wire hoping the bomb doesn't explode it's more like opening a treasure chest. Pepper, and you too can become Larry Culpepper, the visor-wearing, soda-serving star of the company's commercials. "The lenses are like the ultimate candy to unlock." Scan the code on the jumbotron at the football game, get the lens for that specific game. "When you scan a Snapcode you're going to get a lens that you normally wouldn't get," Ouimet says. Snapcodes offered shortcuts to all the good stuff. The app's design has always tiptoed the line between delightfully discoverable and impossibly unintuitive you could spend a thousand years using Snapchat and never encounter all its features. For real this time.Ĭodes turned out to be a perfect addition to Snapchat. And the rise of QR codes will bring augmented reality into your life in all sorts of previously impossible ways. Before long, scanning codes will feel as natural as thumbing your fingerprint to unlock your phone. Over the last few years, both the underlying technology and the way people use it have caught up to QR codes. They required a world where everyone always had their phone, where all phone had great cameras, and where that camera was capable of doing more than just opening websites. Because QR codes, it turns out, were just ahead of their time. They have different names now-Snap Codes and Spotify Codes and Messenger Codes and Other Things Codes-and a much improved sense of style, but the idea hasn't changed. QR codes live on in the wild, but they're like pay phones: a reminder of how things used to be.ĭon't look now, but QR codes have begun to creep back. Few people ever scanned a code fewer did twice. More often it went like this: Point your camera, remember your phone's camera doesn't do QR scanning on its own, download another app, open that app, point the camera, scan the code, and end up on some corporate website that's not even optimized for your phone. Just point your camera, scan the code, and instantly check into your favorite place on Foursquare. ![]() ![]() That or the tombstones.īefore that, though, QR codes seemed like a window to the future. No, you know what? It was when the Kraay Family Farm carved 309,000 square feet of QR code into a corn field. Was it the guy who scanned one of those black and white squares on the back of a Heinz bottle and landed on a page full of porn videos? Or when Gillette ran an ad inviting you to scan a code to "read Kate Upton's mind"? Maybe it was the codes plastered around the New York City subway, across the tracks, making it impossible to scan them without killing yourself. It's hard to pinpoint the exact moment QR codes became a joke.
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